The effect of doing and messaging pro-environmental behavior on fostering the behavior

Jo Tung Li, Yuan Chi Tseng

Research output: Chapter in Book/Report/Conference proceedingConference contribution

1 Citation (Scopus)


Pro-environmental behavior has been widely promoted nowadays. While many empirical studies support that increasing social norms is an effective approach to motivate pro-environmental behavior, how it works in messaging is less understood. This study aimed to examine how one person sending his/her own pro-environmental behavior to a friend affects his/her friend's and his/her own future pro-environmental behavior. We conducted an in-situ study and found that receiving message of pro-environmental behavior didn’t promote the receiver’s behavior. Instead, the senders, who did the assigned behaviors and messaged the behavioral to one of their friends, increased the perceived ease and convenience and continued to took the action after intervention period. We came to the conclusion that doing and messaging pro-environmental behaviors has an effect on fostering the behavior.

Original languageEnglish
Title of host publicationCHI 2018 - Extended Abstracts of the 2018 CHI Conference on Human Factors in Computing Systems
Subtitle of host publicationEngage with CHI
PublisherAssociation for Computing Machinery
ISBN (Electronic)9781450356206, 9781450356213
Publication statusPublished - 2018 Apr 20
Event2018 CHI Conference on Human Factors in Computing Systems, CHI EA 2018 - Montreal, Canada
Duration: 2018 Apr 212018 Apr 26

Publication series

NameConference on Human Factors in Computing Systems - Proceedings


Other2018 CHI Conference on Human Factors in Computing Systems, CHI EA 2018

All Science Journal Classification (ASJC) codes

  • Software
  • Human-Computer Interaction
  • Computer Graphics and Computer-Aided Design

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