The effect of variations in banner ad, type of product, website context, and language of advertising on Internet users' attitudes

William Flores, Jeng Chung Victor Chen, William H. Ross

Research output: Contribution to journalArticlepeer-review

44 Citations (Scopus)

Fingerprint

Dive into the research topics of 'The effect of variations in banner ad, type of product, website context, and language of advertising on Internet users' attitudes'. Together they form a unique fingerprint.

Arts & Humanities

Medicine & Life Sciences

Engineering & Materials Science

Social Sciences