TY - GEN
T1 - The Effects of Fusing 635 Brainstorming and C-Sketch Methods on the Creativity of Industrial Design
AU - Hsu, Chih Chao
AU - Wang, Tzone I.
AU - Lin, Ke Jie
AU - Chang, Jia Wei
N1 - Funding Information:
This research is supported by the Ministry of Science and Technology, Taiwan, R.O.C., under the contract numbered: NSC 102-2511-S-006-017-MY3.
Publisher Copyright:
© 2017 IEEE.
PY - 2017/8/3
Y1 - 2017/8/3
N2 - Creativity, one of the important abilities of industrial designers, can help designing and realizing innovative products. Today industrial design requires group collaboration too. How to effectively stimulate group creativity is an important issue on promoting innovation on products. Both the 635 brainstorming method and the C-Sketch method realize team-based divergent thinking techniques. The former uses words while the latter uses pictures as a way to stimulate group creativity. This study fuses the 635 brainstorming method and the C-Sketch method in an attempt to help group designers, by alternatively passing pictures and words in the divergent thinking phase, stimulating and integrating their ideas from different aspects for developing innovative products. To evaluate the feasibility of this hybrid technique, this study conducts two experiments. The results in the first experiment, using the proposed method, the originality and elaboration of the group creativity are significantly better than using the 635 brainstorming method, but the fluency and flexibility are not. In the second experiment, using the proposed method, the originality and elaboration of the group creativity are significantly better than using the C-Sketch method, but the flexibility is not. The C-Sketch method performs significantly better, nevertheless, than the proposed method in the fluency of group creativity. The proposed method is significantly better than the 635 brainstorming method and the C-Sketch method in improving designers' creativity thinking. Nevertheless, the measurements on the performances on the final products yield no significant differences between the proposed method and the 635 brainstorming method or the C-Sketch method.
AB - Creativity, one of the important abilities of industrial designers, can help designing and realizing innovative products. Today industrial design requires group collaboration too. How to effectively stimulate group creativity is an important issue on promoting innovation on products. Both the 635 brainstorming method and the C-Sketch method realize team-based divergent thinking techniques. The former uses words while the latter uses pictures as a way to stimulate group creativity. This study fuses the 635 brainstorming method and the C-Sketch method in an attempt to help group designers, by alternatively passing pictures and words in the divergent thinking phase, stimulating and integrating their ideas from different aspects for developing innovative products. To evaluate the feasibility of this hybrid technique, this study conducts two experiments. The results in the first experiment, using the proposed method, the originality and elaboration of the group creativity are significantly better than using the 635 brainstorming method, but the fluency and flexibility are not. In the second experiment, using the proposed method, the originality and elaboration of the group creativity are significantly better than using the C-Sketch method, but the flexibility is not. The C-Sketch method performs significantly better, nevertheless, than the proposed method in the fluency of group creativity. The proposed method is significantly better than the 635 brainstorming method and the C-Sketch method in improving designers' creativity thinking. Nevertheless, the measurements on the performances on the final products yield no significant differences between the proposed method and the 635 brainstorming method or the C-Sketch method.
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U2 - 10.1109/ICALT.2017.72
DO - 10.1109/ICALT.2017.72
M3 - Conference contribution
AN - SCOPUS:85030219080
T3 - Proceedings - IEEE 17th International Conference on Advanced Learning Technologies, ICALT 2017
SP - 189
EP - 193
BT - Proceedings - IEEE 17th International Conference on Advanced Learning Technologies, ICALT 2017
A2 - Huang, Ronghuai
A2 - Vasiu, Radu
A2 - Kinshuk, null
A2 - Sampson, Demetrios G
A2 - Chen, Nian-Shing
A2 - Chang, Maiga
PB - Institute of Electrical and Electronics Engineers Inc.
T2 - 17th IEEE International Conference on Advanced Learning Technologies, ICALT 2017
Y2 - 3 July 2017 through 7 July 2017
ER -
