The effects of innovative, consumer and social characteristics on willingness to try nano-foods: Product uncertainty as a moderator

Social Sciences

• moderator 72%
• uncertainty 57%
• food 52%
• trustworthiness 30%
• nanotechnology 30%
• social capital 18%
• acceptance 14%
• structural model 13%
• innovation 13%
• consumption behavior 8%
• sales 6%
• profit 5%
• anxiety 4%
• lack 3%
• methodology 3%

Engineering & Materials Science

• Moderators 100%
• Uncertainty 47%
• Nanotechnology 31%
• Consumer behavior 9%
• Consumer products 8%
• Observability 7%
• Sales 6%
• Profitability 6%