The effects of language difference on operational performance and satisfaction with B2B e-marketplace interface

Pei Chun Lin, Yi Han Huang

Research output: Contribution to journalConference article


This study integrated the user interface and information content of the business-to-business (B2B) electronic marketplace (e-marketplace) with language to analyze whether language differences affect the definition of good interface design and the information content that should be provided via an e-marketplace. An experimental design was adopted for collecting data from tasks, and then the Questionnaire for User Interface Satisfaction (QUIS) was used to ascertain how satisfied subjects were with regard to using the B2B e-marketplace interfaces. Study results showed that the language, the e-marketplace interface the subject used, and a combination of the two predict a person's operational performance and satisfaction with a B2B e-marketplace. This study's results provide a better understanding of whether B2B e-marketplace service providers should develop interfaces based on specific languages.

Original languageEnglish
Pages (from-to)217-225
Number of pages9
JournalProceedings of the International Conference on Electronic Business (ICEB)
Publication statusPublished - 2009 Dec 1
Event9th International Conference on Electronic Business, ICEB 2009 - Macau, China
Duration: 2009 Nov 302009 Dec 4


All Science Journal Classification (ASJC) codes

  • Business, Management and Accounting(all)
  • Computer Science(all)

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