TY - GEN
T1 - The Gamer Types of Seniors and Gamification Strategies Toward Physical Activity
AU - Kuo, Chia Ming
AU - Chen, Hsi Jen
N1 - Publisher Copyright:
© 2019, Springer Nature Switzerland AG.
PY - 2019
Y1 - 2019
N2 - Gamification strategies were utilized as persuasive designs for promoting physical activities in recent years. However, the “one-size-fits-all” design approach cannot be employed effectively to convince all users to engage in targeted behaviors. Consequently, personalized gamified interactions which require an adaptation of gameful experiences to the user’s preferences were applied to drive users more effectively. The aim of this study was to investigate the gamer types among the seniors, and which gamification strategies are affected by the same gamer types, thereby engaging in more physical activities. We conducted an online questionnaire to investigate the gamer types of seniors. Based on the results, seniors can be divided into three categories of gamers: Easygoing, Socializer and Achiever. For the Easygoing, they showed little preference for gamification strategies and were more difficult to drive by specific strategies. The Socializer tends to be driven by socially oriented gamification strategies, but disliked punishment in games. Furthermore, the Achiever preferred to pursue personal achievements rather than interacting with others in games. The findings of this study contribute to HCI Community with the preliminary investigations on the gamer types of seniors, arriving at a better understanding of how persuasive technology can be designed to meet the needs of seniors.
AB - Gamification strategies were utilized as persuasive designs for promoting physical activities in recent years. However, the “one-size-fits-all” design approach cannot be employed effectively to convince all users to engage in targeted behaviors. Consequently, personalized gamified interactions which require an adaptation of gameful experiences to the user’s preferences were applied to drive users more effectively. The aim of this study was to investigate the gamer types among the seniors, and which gamification strategies are affected by the same gamer types, thereby engaging in more physical activities. We conducted an online questionnaire to investigate the gamer types of seniors. Based on the results, seniors can be divided into three categories of gamers: Easygoing, Socializer and Achiever. For the Easygoing, they showed little preference for gamification strategies and were more difficult to drive by specific strategies. The Socializer tends to be driven by socially oriented gamification strategies, but disliked punishment in games. Furthermore, the Achiever preferred to pursue personal achievements rather than interacting with others in games. The findings of this study contribute to HCI Community with the preliminary investigations on the gamer types of seniors, arriving at a better understanding of how persuasive technology can be designed to meet the needs of seniors.
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U2 - 10.1007/978-3-030-22015-0_14
DO - 10.1007/978-3-030-22015-0_14
M3 - Conference contribution
AN - SCOPUS:85069882616
SN - 9783030220143
T3 - Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
SP - 177
EP - 188
BT - Human Aspects of IT for the Aged Population. Social Media, Games and Assistive Environments - 5th International Conference, ITAP 2019, Held as Part of the 21st HCI International Conference, HCII 2019, Proceedings
A2 - Zhou, Jia
A2 - Salvendy, Gavriel
PB - Springer Verlag
T2 - 5th International Conference on Human Aspects of IT for the Aged Population, ITAP 2019, held as part of the 21st International Conference on Human-Computer Interaction, HCI International 2019
Y2 - 26 July 2019 through 31 July 2019
ER -