Abstract
This study combines the dual-process theory (DPT) and the uncertainty reduction theory (URT) to examine how on-line consumer reviews affect consumer uncertainty reduction and value perceptions in order to understand whether consumer attitudes will be influenced by on-line consumer reviews and if relationships are built between consumers and companies as a result. The results indicated that argument quality, recommendation sidedness, source credibility, confirmation of prior beliefs, and recommendation ratings have a positive effect on the uncertainty reduction of consumers towards the businesses under consideration. Since uncertainty reduction has an effect on value perception, this study suggests that companies provide on-line consumer reviews on their websites to increase consumer uncertainty reduction and to improve consumer value perception of their companies.
Original language | English |
---|---|
Title of host publication | Web Design and Development |
Subtitle of host publication | Concepts, Methodologies, Tools, and Applications |
Publisher | IGI Global |
Pages | 1498-1524 |
Number of pages | 27 |
Volume | 3-3 |
ISBN (Electronic) | 9781466686205 |
ISBN (Print) | 1466686197, 9781466686199 |
DOIs | |
Publication status | Published - 2015 Sept 3 |
All Science Journal Classification (ASJC) codes
- General Computer Science