@inproceedings{15a0662fb0fa4b2ea34e169243952a03,
title = "The Influence of Photo Styles on Charity Website Donation: An Eye-Tracking Study",
abstract = "Prosthetics and orthotic devices play a pivotal role in pets and stray animals. Even when owners or organizations lack funds for assistance, they can use charity websites as platforms for fundraising. Through the eye-tracking technology, our study engaged 35 participants to explore how photo style influences donation behavior. Notably, consumers exhibited prolonged engagement with featuring prosthetic imagery. These offer strategic guidance for enhancing the efficacy of visual content in online charitable initiatives, thereby shaping advancements in marketing and fundraising design strategies.",
author = "Yao, \{Cheng Yi\} and Kuo, \{Jo Yu\}",
note = "Publisher Copyright: {\textcopyright} 2024 Proceedings of the NordDesign 2024 Conference. All rights reserved.; International Conference NordDesign 2024 ; Conference date: 12-08-2024 Through 14-08-2024",
year = "2024",
doi = "10.35199/norddesign2024.72",
language = "English",
series = "Proceedings of the NordDesign 2024 Conference",
publisher = "The Design Society",
editor = "J. Malmqvist and M. Candi and Saemundsson, \{R. J.\} and F. Bystrom and O. Isaksson",
booktitle = "Proceedings of the NordDesign 2024 Conference",
}