The integration of the expectancy disconfirmation and symbolic consumption theories: A case of virtual product consumption

Wei-Tsong Wang, Wen Hung Chang

Research output: Chapter in Book/Report/Conference proceedingConference contribution

4 Citations (Scopus)

Abstract

While the importance of customer satisfaction and purchase intention has been recognized in the marketing literature, the development and empirical validation of a model which specifically depicts the determinants of satisfaction and purchase intention with regard to virtual products has not been undertaken. Consequently, this study, by adopting the expectancy disconfirmation model and symbolic consumption theory, developed a conceptual model to explain and predict customer satisfaction and purchase intention in this context. The validation of the proposed theoretical model has demonstrated the significance of symbolic consumption theory, represented by social interaction in the virtual world, and the expectancy disconfirmation model in interpreting consumer behaviors in the context of virtual product consumption. Future research that examines the research model using a variety of samples in different contexts, or to extend the research model to empirically investigate other factors influencing customer satisfaction and purchase intention, including aesthetics and trust, are strongly encouraged. Keywords: Virtual product, customer satisfaction, purchase intention, expectancy disconfirmation model, symbolic consumption.

Original languageEnglish
Title of host publicationProceedings of the 46th Annual Hawaii International Conference on System Sciences, HICSS 2013
Pages2949-2956
Number of pages8
DOIs
Publication statusPublished - 2013 Apr 3
Event46th Annual Hawaii International Conference on System Sciences, HICSS 2013 - Wailea, Maui, HI, United States
Duration: 2013 Jan 72013 Jan 10

Publication series

NameProceedings of the Annual Hawaii International Conference on System Sciences
ISSN (Print)1530-1605

Other

Other46th Annual Hawaii International Conference on System Sciences, HICSS 2013
CountryUnited States
CityWailea, Maui, HI
Period13-01-0713-01-10

All Science Journal Classification (ASJC) codes

  • Engineering(all)

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    Wang, W-T., & Chang, W. H. (2013). The integration of the expectancy disconfirmation and symbolic consumption theories: A case of virtual product consumption. In Proceedings of the 46th Annual Hawaii International Conference on System Sciences, HICSS 2013 (pp. 2949-2956). [6480199] (Proceedings of the Annual Hawaii International Conference on System Sciences). https://doi.org/10.1109/HICSS.2013.530