The interaction effects of familiarity, breadth and media usage on web browsing experience

Jeng-Chung Chen, Chinho Lin, David C. Yen, Kyaw Phyo Linn

Research output: Contribution to journalArticle

17 Citations (Scopus)

Abstract

Web technology is changing rapidly every day and the internet has become a lifestyle for people all over the world. The power of the web has changed the way people communicate and do business. With the advance of the internet era, a successful website becomes a critical factor for the success of most businesses. Website design is not only about the look of the website. There are many other factors to consider. A well-designed site can induce users to engage in the website, help them find what they are looking for, and understand where exactly they are on the website. This study investigates the user's perception disorientation, engagement, and intent to use a website in the future by manipulating these three basic factors into eight different experimental conditions. With 2 × 2 × 2 experimental design with content familiarity, site breadth, and media richness in website systems, this study suggests that both the main effects and the interaction effects of the experiment factors are significant. This implies that one or more factors can compensate for the weakness of other factors. Furthermore different people have preferences for different factors; therefore website design should not solely focus on a single factor, but should address all of these factors in accordance with the objective of the business.

Original languageEnglish
Pages (from-to)2141-2152
Number of pages12
JournalComputers in Human Behavior
Volume27
Issue number6
DOIs
Publication statusPublished - 2011 Nov 1

Fingerprint

Websites
Internet
Confusion
Life Style
Research Design
Technology
Industry
Design of experiments
Recognition (Psychology)
Familiarity
World Wide Web
Web Sites
Interaction
Experiments
Power (Psychology)
Web Design
Web Site Design

All Science Journal Classification (ASJC) codes

  • Arts and Humanities (miscellaneous)
  • Human-Computer Interaction
  • Psychology(all)

Cite this

@article{eaf875b961b44a45a2b4eb18fc8460cd,
title = "The interaction effects of familiarity, breadth and media usage on web browsing experience",
abstract = "Web technology is changing rapidly every day and the internet has become a lifestyle for people all over the world. The power of the web has changed the way people communicate and do business. With the advance of the internet era, a successful website becomes a critical factor for the success of most businesses. Website design is not only about the look of the website. There are many other factors to consider. A well-designed site can induce users to engage in the website, help them find what they are looking for, and understand where exactly they are on the website. This study investigates the user's perception disorientation, engagement, and intent to use a website in the future by manipulating these three basic factors into eight different experimental conditions. With 2 × 2 × 2 experimental design with content familiarity, site breadth, and media richness in website systems, this study suggests that both the main effects and the interaction effects of the experiment factors are significant. This implies that one or more factors can compensate for the weakness of other factors. Furthermore different people have preferences for different factors; therefore website design should not solely focus on a single factor, but should address all of these factors in accordance with the objective of the business.",
author = "Jeng-Chung Chen and Chinho Lin and Yen, {David C.} and Linn, {Kyaw Phyo}",
year = "2011",
month = "11",
day = "1",
doi = "10.1016/j.chb.2011.06.008",
language = "English",
volume = "27",
pages = "2141--2152",
journal = "Computers in Human Behavior",
issn = "0747-5632",
publisher = "Elsevier Limited",
number = "6",

}

The interaction effects of familiarity, breadth and media usage on web browsing experience. / Chen, Jeng-Chung; Lin, Chinho; Yen, David C.; Linn, Kyaw Phyo.

In: Computers in Human Behavior, Vol. 27, No. 6, 01.11.2011, p. 2141-2152.

Research output: Contribution to journalArticle

TY - JOUR

T1 - The interaction effects of familiarity, breadth and media usage on web browsing experience

AU - Chen, Jeng-Chung

AU - Lin, Chinho

AU - Yen, David C.

AU - Linn, Kyaw Phyo

PY - 2011/11/1

Y1 - 2011/11/1

N2 - Web technology is changing rapidly every day and the internet has become a lifestyle for people all over the world. The power of the web has changed the way people communicate and do business. With the advance of the internet era, a successful website becomes a critical factor for the success of most businesses. Website design is not only about the look of the website. There are many other factors to consider. A well-designed site can induce users to engage in the website, help them find what they are looking for, and understand where exactly they are on the website. This study investigates the user's perception disorientation, engagement, and intent to use a website in the future by manipulating these three basic factors into eight different experimental conditions. With 2 × 2 × 2 experimental design with content familiarity, site breadth, and media richness in website systems, this study suggests that both the main effects and the interaction effects of the experiment factors are significant. This implies that one or more factors can compensate for the weakness of other factors. Furthermore different people have preferences for different factors; therefore website design should not solely focus on a single factor, but should address all of these factors in accordance with the objective of the business.

AB - Web technology is changing rapidly every day and the internet has become a lifestyle for people all over the world. The power of the web has changed the way people communicate and do business. With the advance of the internet era, a successful website becomes a critical factor for the success of most businesses. Website design is not only about the look of the website. There are many other factors to consider. A well-designed site can induce users to engage in the website, help them find what they are looking for, and understand where exactly they are on the website. This study investigates the user's perception disorientation, engagement, and intent to use a website in the future by manipulating these three basic factors into eight different experimental conditions. With 2 × 2 × 2 experimental design with content familiarity, site breadth, and media richness in website systems, this study suggests that both the main effects and the interaction effects of the experiment factors are significant. This implies that one or more factors can compensate for the weakness of other factors. Furthermore different people have preferences for different factors; therefore website design should not solely focus on a single factor, but should address all of these factors in accordance with the objective of the business.

UR - http://www.scopus.com/inward/record.url?scp=80052812099&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=80052812099&partnerID=8YFLogxK

U2 - 10.1016/j.chb.2011.06.008

DO - 10.1016/j.chb.2011.06.008

M3 - Article

VL - 27

SP - 2141

EP - 2152

JO - Computers in Human Behavior

JF - Computers in Human Behavior

SN - 0747-5632

IS - 6

ER -