TY - GEN
T1 - The Kansei Images of Blister Packaging Through Tactile Perception
AU - Yu, Shang Ru
AU - Chen, Hsi Jen
N1 - Publisher Copyright:
© 2020, Springer Nature Switzerland AG.
PY - 2020
Y1 - 2020
N2 - With the growing importance of User Experience (UX), Kansei design become the key elements of competitive advantages between products, and consumer demand gradually changes from functional to psychological. As the first medium contacted between consumers’ senses in the process of consumption, previous researches on Kansei engineering have paid more attention to the image of products and materials. Blister packaging is common in the marketspace, and its physical factors and texture changes are rarely discussed. Thus, the purpose of this study is to investigate the correlation between perceived meanings and the hardness of blister package in order to explore the image of blister package through Kansei engineering and establish the relation between geometric form, hardness and the image. The results showed the importance of package hardness on consumer psychology, indicating that the high hardness package provided the sense of luxury and delicate. It is also found that the hardness of tactile is similar with the Fechner law. Meanwhile, geometric perceptions affect sense of touch. Our results contribute to the HCI community by delivering knowledge about the packaging design of interaction.
AB - With the growing importance of User Experience (UX), Kansei design become the key elements of competitive advantages between products, and consumer demand gradually changes from functional to psychological. As the first medium contacted between consumers’ senses in the process of consumption, previous researches on Kansei engineering have paid more attention to the image of products and materials. Blister packaging is common in the marketspace, and its physical factors and texture changes are rarely discussed. Thus, the purpose of this study is to investigate the correlation between perceived meanings and the hardness of blister package in order to explore the image of blister package through Kansei engineering and establish the relation between geometric form, hardness and the image. The results showed the importance of package hardness on consumer psychology, indicating that the high hardness package provided the sense of luxury and delicate. It is also found that the hardness of tactile is similar with the Fechner law. Meanwhile, geometric perceptions affect sense of touch. Our results contribute to the HCI community by delivering knowledge about the packaging design of interaction.
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UR - http://www.scopus.com/inward/citedby.url?scp=85092911097&partnerID=8YFLogxK
U2 - 10.1007/978-3-030-60114-0_38
DO - 10.1007/978-3-030-60114-0_38
M3 - Conference contribution
AN - SCOPUS:85092911097
SN - 9783030601133
T3 - Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
SP - 563
EP - 575
BT - HCI International 2020 - Late Breaking Papers
A2 - Stephanidis, Constantine
A2 - Marcus, Aaron
A2 - Rosenzweig, Elizabeth
A2 - Rau, Pei-Luen Patrick
A2 - Moallem, Abbas
A2 - Rauterberg, Matthias
PB - Springer Science and Business Media Deutschland GmbH
T2 - 22nd International Conference on Human-Computer Interaction,HCII 2020
Y2 - 19 July 2020 through 24 July 2020
ER -