@inbook{c0ca1d836b8b4a3bb1d9922f4daad3c0,
title = "The Moderating Roles of Perceived Risks and Social Influences with Regard to the Effects of Consumers{\textquoteright} Perceived Value and Online Purchasing",
abstract = "This study confirms that consumers{\textquoteright} beliefs and perceived value influence significant on their attitudes and behaviors toward online shopping. While perceived risk serves as a negative moderator that can inhibit the influences of consumers{\textquoteright} perceived value on their attitude and approach behavior, social influence is regarded as a positive moderator.",
author = "Wu, {Wann Yih} and Chen, {Shu Hui} and Lu, {Hsiao Yun}",
note = "Publisher Copyright: {\textcopyright} 2015, Academy of Marketing Science.",
year = "2015",
doi = "10.1007/978-3-319-11797-3_156",
language = "English",
series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",
publisher = "Springer Nature",
pages = "269--273",
booktitle = "Developments in Marketing Science",
address = "United States",
}