The personalized context-aware mobile advertisement system using a novel approaching detection method over cellular networks

Chung-Ming Huang, Shih Yang Lin, Tsung Han Hsieh

Research output: Contribution to journalArticle

3 Citations (Scopus)

Abstract

With the rapid development of smartphones and personal tablet computers, it brings a greatly growing rate of ubiquitous applications for location-based services (LBS). One famous LBS is the mobile advertisement. A mobile advertisement system brings benefits and opportunities among users, service providers, and advertisers. In this paper, we propose a personalized context-aware mobile advertisement system (PCA-MAS) over cellular networks, which contains two new techniques called (i) approaching detection method (ADM) and (ii) context-aware ad targeting method (CAADTM). ADM can find some point of interests that a user is approaching; CAADTM pushes advertisements that satisfy user's requirement based on the user's context, that is, user's profile, current time, current position, and so on. Our experimental results show that (i) ADM has the good hit rate to determine those point of interests that a user is approaching within the 150-m radius of the approaching range, and (ii) CAADTM has the good hit rate of finding appropriate advertisements that a user prefers through the favorite content table filtering, the annoying content table filtering, and the advertisement clicking feedback.

Original languageEnglish
Pages (from-to)31-52
Number of pages22
JournalSoftware - Practice and Experience
Volume45
Issue number1
DOIs
Publication statusPublished - 2015 Jan 1

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Location based services
Smartphones
Personal computers
Feedback

All Science Journal Classification (ASJC) codes

  • Software

Cite this

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The personalized context-aware mobile advertisement system using a novel approaching detection method over cellular networks. / Huang, Chung-Ming; Lin, Shih Yang; Hsieh, Tsung Han.

In: Software - Practice and Experience, Vol. 45, No. 1, 01.01.2015, p. 31-52.

Research output: Contribution to journalArticle

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