The relationship between affecting factors and mass-customisation level: The case of a pigment company in Taiwan

Der Chiang Li, Fengming M. Chang, Sun Cha Chang

Research output: Contribution to journalArticlepeer-review

12 Citations (Scopus)

Abstract

The pigment industry provides a wide range of products with small lots to its customers so the strategy is for mass-customisation. In this study, six factors are proposed and analysed to explore their influence on the customisation level. A regression analysis is conducted for the relationship between the six affecting factors and the level of mass-customisation. Data from a real pigment company in Taiwan is used as a case study. The results indicate that all the proposed factors, return of investment of inventory, inventory turnover, capacity efficiency, capacity utilisation, rate of delivery on time, and time for finishing a unit of a job, statistically affect the mass-customisation level in the pigment company. A company can decide its mass-customisation level according to the proposed relationship model of affecting factors.

Original languageEnglish
Pages (from-to)5385-5395
Number of pages11
JournalInternational Journal of Production Research
Volume48
Issue number18
DOIs
Publication statusPublished - 2010 Jan 1

All Science Journal Classification (ASJC) codes

  • Strategy and Management
  • Management Science and Operations Research
  • Industrial and Manufacturing Engineering

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