Abstract
The pigment industry provides a wide range of products with small lots to its customers so the strategy is for mass-customisation. In this study, six factors are proposed and analysed to explore their influence on the customisation level. A regression analysis is conducted for the relationship between the six affecting factors and the level of mass-customisation. Data from a real pigment company in Taiwan is used as a case study. The results indicate that all the proposed factors, return of investment of inventory, inventory turnover, capacity efficiency, capacity utilisation, rate of delivery on time, and time for finishing a unit of a job, statistically affect the mass-customisation level in the pigment company. A company can decide its mass-customisation level according to the proposed relationship model of affecting factors.
| Original language | English |
|---|---|
| Pages (from-to) | 5385-5395 |
| Number of pages | 11 |
| Journal | International Journal of Production Research |
| Volume | 48 |
| Issue number | 18 |
| DOIs | |
| Publication status | Published - 2010 Jan 1 |
All Science Journal Classification (ASJC) codes
- Strategy and Management
- Management Science and Operations Research
- Industrial and Manufacturing Engineering