The research of sound trademark effects on brand image, perceived quality and brand loyalty

S. Lin, Meng-Dar Shieh, Yi Sheng Goh

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Original language	English
Title of host publication	Proceedings of the International Symposium on Business and Management
Place of Publication	Hong Kong
Pages	415-424
Publication status	Published - 2012

Cite this

Lin, S., Shieh, M-D., & Goh, Y. S. (2012). The research of sound trademark effects on brand image, perceived quality and brand loyalty. In Proceedings of the International Symposium on Business and Management (pp. 415-424).

@inproceedings{1875f503f6754c21ad060db292e84e34,

title = "The research of sound trademark effects on brand image, perceived quality and brand loyalty",

author = "S. Lin and Meng-Dar Shieh and Goh, {Yi Sheng}",

year = "2012",

language = "English",

pages = "415--424",

booktitle = "Proceedings of the International Symposium on Business and Management",

}