The research of sound trademark effects on brand image, perceived quality and brand loyalty

S. Lin, Meng-Dar Shieh, Yi Sheng Goh

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationProceedings of the International Symposium on Business and Management
Place of PublicationHong Kong
Publication statusPublished - 2012

All Science Journal Classification (ASJC) codes

  • Engineering(all)

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