The research of sound trademark effects on brand image, perceived quality and brand loyalty

S. Lin, Meng-Dar Shieh, Yi Sheng Goh

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationProceedings of the International Symposium on Business and Management
Place of PublicationHong Kong
Pages415-424
Publication statusPublished - 2012

All Science Journal Classification (ASJC) codes

  • Engineering(all)

Cite this

Lin, S., Shieh, M-D., & Goh, Y. S. (2012). The research of sound trademark effects on brand image, perceived quality and brand loyalty. In Proceedings of the International Symposium on Business and Management (pp. 415-424).