TY - JOUR
T1 - The stickiness intention of group-buying websites
T2 - The integration of the commitment–trust theory and e-commerce success model
AU - Wang, Wei Tsong
AU - Wang, Yi Shun
AU - Liu, En Ru
N1 - Funding Information:
The authors thank the Editor, the Associate Editor, and the anonymous reviewers for their valuable feedback on this paper. The authors also thank the administrators of the online forums and websites studied for their support and the survey respondents for providing valuable data. This research was funded by Ministry of Science and Technology, Taiwan [grant number: MOST 103-2410-H-006-043 ].
Publisher Copyright:
© 2016 Elsevier B.V.
PY - 2016/7/1
Y1 - 2016/7/1
N2 - The success of consumer-to-business (C2B) group-buying websites (GBWs) relies heavily on consumers’ relationships with the GBWs, a topic not yet adequately investigated in the existing literature. In addition, there is a transition from the technical and/or transactional views in e-commerce studies to a relational view. However, such studies have focused on business-to-consumer contexts. By integrating the e-commerce success model and commitment–trust theory, we developed a model of GBW stickiness, which is examined using data collected from 280 GBW users. The results indicated that relationship commitment, trust, and satisfaction were key determinants of stickiness intention. Theoretical and practical implications are also discussed.
AB - The success of consumer-to-business (C2B) group-buying websites (GBWs) relies heavily on consumers’ relationships with the GBWs, a topic not yet adequately investigated in the existing literature. In addition, there is a transition from the technical and/or transactional views in e-commerce studies to a relational view. However, such studies have focused on business-to-consumer contexts. By integrating the e-commerce success model and commitment–trust theory, we developed a model of GBW stickiness, which is examined using data collected from 280 GBW users. The results indicated that relationship commitment, trust, and satisfaction were key determinants of stickiness intention. Theoretical and practical implications are also discussed.
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U2 - 10.1016/j.im.2016.01.006
DO - 10.1016/j.im.2016.01.006
M3 - Article
AN - SCOPUS:84959220728
SN - 0378-7206
VL - 53
SP - 625
EP - 642
JO - Information and Management
JF - Information and Management
IS - 5
ER -