The Effect Of Imc On Brand Image Of Laptops/Notebooks 

Ying-Chu Lu, Kuo Hsiang Chen, Meng-Dar Shieh

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationThe 5th International Conference on Planning and Design
Place of PublicationNCKU, Tainan, Taiwan
ChapterTrack 4-1-2
Pages10
Publication statusPublished - 2009

All Science Journal Classification (ASJC) codes

  • Engineering(all)

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