TY - JOUR
T1 - Tolerating changes in a design psychology based web page wrapper
AU - Li, Yang
AU - Cui, Zhan
AU - Yang, Hongji
AU - Jiau, Hewijin C.
PY - 2002
Y1 - 2002
N2 - We introduce an innovative approach to wrapping semi-structured web pages in order to generate structured data. Unlike other work in this area that is based on physically specifying the location of information, our approach is based on human design psychology that captures more stable features in web pages, which we believe renders a more robust result in coping with changes in the web pages. In this paper, we focus on the product advertisement domain and a set of design psychology principles for product advertisement are presented and used to design the wrapping rules. A case study in the mobile phone advertisement domain is used to evaluate this approach.
AB - We introduce an innovative approach to wrapping semi-structured web pages in order to generate structured data. Unlike other work in this area that is based on physically specifying the location of information, our approach is based on human design psychology that captures more stable features in web pages, which we believe renders a more robust result in coping with changes in the web pages. In this paper, we focus on the product advertisement domain and a set of design psychology principles for product advertisement are presented and used to design the wrapping rules. A case study in the mobile phone advertisement domain is used to evaluate this approach.
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U2 - 10.1109/CMPSAC.2002.1045035
DO - 10.1109/CMPSAC.2002.1045035
M3 - Article
AN - SCOPUS:0036386938
SN - 0730-3157
SP - 399
EP - 404
JO - Proceedings-IEEE Computer Society's International Computer Software and Applications Conference
JF - Proceedings-IEEE Computer Society's International Computer Software and Applications Conference
M1 - 62
ER -