Trust and privacy in electronic commerce

Jeng-Chung Chen, Yang Il Park

Research output: Chapter in Book/Report/Conference proceedingConference contribution

5 Citations (Scopus)

Abstract

Trust and privacy have been widely recognized as important issues in the field of Electronic Commerce. This study proposes a research model with trust and privacy as two endogenous variables along with other exogenous variables like independent self-construal, interdependent self-construal, technological knowledge, and Website quality, that are expected to effect Internet consumers' trust level and privacy concerns.

Original languageEnglish
Title of host publicationProceedings - 2004 IEEE International Conference on e-Technology, e-Commerce and e-Service, EEE 2004
EditorsS.T. Yuan, J. Liu
Pages117-120
Number of pages4
Publication statusPublished - 2004 Sep 24
EventProceedings - 2004 IEEE International Conference on e-Technology, e-Commerce and e-Service, EEE 2004 - Taipei, Taiwan
Duration: 2004 Mar 282004 Mar 31

Publication series

NameProceedings - 2004 IEEE International Conference on e-Technology, e-Commerce and e-Service, EEE 2004

Other

OtherProceedings - 2004 IEEE International Conference on e-Technology, e-Commerce and e-Service, EEE 2004
CountryTaiwan
CityTaipei
Period04-03-2804-03-31

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All Science Journal Classification (ASJC) codes

  • Engineering(all)

Cite this

Chen, J-C., & Park, Y. I. (2004). Trust and privacy in electronic commerce. In S. T. Yuan, & J. Liu (Eds.), Proceedings - 2004 IEEE International Conference on e-Technology, e-Commerce and e-Service, EEE 2004 (pp. 117-120). (Proceedings - 2004 IEEE International Conference on e-Technology, e-Commerce and e-Service, EEE 2004).