Trust and privacy in electronic commerce

Jeng Chung V. Chen, Yang Il Park

Research output: Chapter in Book/Report/Conference proceedingConference contribution

5 Citations (Scopus)

Abstract

Trust and privacy have been widely recognized as important issues in the field of Electronic Commerce. This study proposes a research model with trust and privacy as two endogenous variables along with other exogenous variables like independent self-construal, interdependent self-construal, technological knowledge, and Website quality, that are expected to effect Internet consumers' trust level and privacy concerns.

Original languageEnglish
Title of host publicationProceedings - 2004 IEEE International Conference on e-Technology, e-Commerce and e-Service, EEE 2004
PublisherIEEE Computer Society
Pages117-120
Number of pages4
ISBN (Print)0769520731, 9780769520735
DOIs
Publication statusPublished - 2004
EventProceedings - 2004 IEEE International Conference on e-Technology, e-Commerce and e-Service, EEE 2004 - Taipei, Taiwan
Duration: 2004 Mar 282004 Mar 31

Publication series

NameProceedings - 2004 IEEE International Conference on e-Technology, e-Commerce and e-Service, EEE 2004

Other

OtherProceedings - 2004 IEEE International Conference on e-Technology, e-Commerce and e-Service, EEE 2004
Country/TerritoryTaiwan
CityTaipei
Period04-03-2804-03-31

All Science Journal Classification (ASJC) codes

  • General Engineering

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