Understanding clients' intentions to explore software-as-a-service (SaaS) features: A social capital theory perspective

Chia Shiang Hsu, Shih Wei Chou, Hui Tzu Min

Research output: Contribution to conferencePaper

1 Citation (Scopus)

Abstract

The pervasive post-adoption of on-demand software-as-a-service (SaaS) products via the Internet has provided clients with sufficient convenience and functional flexibility to rent and build the multifunctional services they require. Prior research has called for a deeper understanding of how client firms encourage the exploration of SaaS applications in the workplace. However, exploring the best service combinations depends on the clients' socially related motivation. Hence, we draw on social capital theory in this study to examine clients' intentions to explore new SaaS service features. We use service quality to complement structural capital as an indicator, as it is more suitable for assessing the service structure of systems. Drawing on a sample of 246 employees in the IT service departments of small- and medium-sized companies in Taiwan, we generate the following empirical results. First, most of the main effect paths only show significant positive signs for the effect of relational capital on the intention to explore, and the effect of environmental quality on social capital is not supported. Second, we rebuild the mediation model to test the non-supported hypotheses and find that relational capital partially mediates the relationship between service quality and the intention to explore. The theoretical and practical implications of these findings are discussed.

Original languageEnglish
Publication statusPublished - 2015 Jan 1
Event19th Pacific Asia Conference on Information Systems, PACIS 2015 - Singapore, Singapore
Duration: 2015 Jul 52015 Jul 9

Other

Other19th Pacific Asia Conference on Information Systems, PACIS 2015
CountrySingapore
CitySingapore
Period15-07-0515-07-09

All Science Journal Classification (ASJC) codes

  • Information Systems

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    Hsu, C. S., Chou, S. W., & Min, H. T. (2015). Understanding clients' intentions to explore software-as-a-service (SaaS) features: A social capital theory perspective. Paper presented at 19th Pacific Asia Conference on Information Systems, PACIS 2015, Singapore, Singapore.