TY - GEN
T1 - Understanding consumer search activity and online purchase intensions for improving the product recommendation search
AU - Lin, Wen Shan
AU - Chen, Ming Fong
AU - Chen, Yan Yan
PY - 2007/12/1
Y1 - 2007/12/1
N2 - For product recommendation search, there is a need to explore consumer search style and purchase intensions. This paper presents results of an ongoing research project. It aims at investigating consumers' decision-making styles in order to get detailed pictures of online shoppers. The notion of consumer life style is applied in this exploratory study and the preliminary results indicate that there are three types of shoppers. They are: (1) fashionable and self-discipline shopper", (2) general shopper, and (3) pragmatic shoppers. In addition, there are three influential factors for shoppers' pre-purchase search behavior, they are: (1) product attribute, (2) web store evaluation, and (3) special function and promotion. A product recommendatory system is under development based on the statistical results of this exploratory study. The recommendatory system is expected to provide relevant search results based on individual shoppers' decision-making styles.
AB - For product recommendation search, there is a need to explore consumer search style and purchase intensions. This paper presents results of an ongoing research project. It aims at investigating consumers' decision-making styles in order to get detailed pictures of online shoppers. The notion of consumer life style is applied in this exploratory study and the preliminary results indicate that there are three types of shoppers. They are: (1) fashionable and self-discipline shopper", (2) general shopper, and (3) pragmatic shoppers. In addition, there are three influential factors for shoppers' pre-purchase search behavior, they are: (1) product attribute, (2) web store evaluation, and (3) special function and promotion. A product recommendatory system is under development based on the statistical results of this exploratory study. The recommendatory system is expected to provide relevant search results based on individual shoppers' decision-making styles.
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U2 - 10.1109/ICIS.2007.189
DO - 10.1109/ICIS.2007.189
M3 - Conference contribution
AN - SCOPUS:46749107569
SN - 0769528414
SN - 9780769528410
T3 - Proceedings - 6th IEEE/ACIS International Conference on Computer and Information Science, ICIS 2007; 1st IEEE/ACIS International Workshop on e-Activity, IWEA 2007
SP - 1135
EP - 1140
BT - Proceedings - 6th IEEE/ACIS International Conference on Computer and Information Science, ICIS 2007; 1st IEEE/ACIS International Workshop on e-Activity, IWEA 2007
T2 - 6th IEEE/ACIS International Conference on Computer and Information Science, ICIS 2007; 1st IEEE/ACIS International Workshop on e-Activity, IWEA 2007
Y2 - 11 July 2007 through 13 July 2007
ER -