Understanding consumer search activity and online purchase intensions for improving the product recommendation search

Wen Shan Lin, Ming Fong Chen, Yan Yan Chen

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

For product recommendation search, there is a need to explore consumer search style and purchase intensions. This paper presents results of an ongoing research project. It aims at investigating consumers' decision-making styles in order to get detailed pictures of online shoppers. The notion of consumer life style is applied in this exploratory study and the preliminary results indicate that there are three types of shoppers. They are: (1) fashionable and self-discipline shopper", (2) general shopper, and (3) pragmatic shoppers. In addition, there are three influential factors for shoppers' pre-purchase search behavior, they are: (1) product attribute, (2) web store evaluation, and (3) special function and promotion. A product recommendatory system is under development based on the statistical results of this exploratory study. The recommendatory system is expected to provide relevant search results based on individual shoppers' decision-making styles.

Original languageEnglish
Title of host publicationProceedings - 6th IEEE/ACIS International Conference on Computer and Information Science, ICIS 2007; 1st IEEE/ACIS International Workshop on e-Activity, IWEA 2007
Pages1135-1140
Number of pages6
DOIs
Publication statusPublished - 2007 Dec 1
Event6th IEEE/ACIS International Conference on Computer and Information Science, ICIS 2007; 1st IEEE/ACIS International Workshop on e-Activity, IWEA 2007 - Melbourne, VIC, Australia
Duration: 2007 Jul 112007 Jul 13

Publication series

NameProceedings - 6th IEEE/ACIS International Conference on Computer and Information Science, ICIS 2007; 1st IEEE/ACIS International Workshop on e-Activity, IWEA 2007

Conference

Conference6th IEEE/ACIS International Conference on Computer and Information Science, ICIS 2007; 1st IEEE/ACIS International Workshop on e-Activity, IWEA 2007
CountryAustralia
CityMelbourne, VIC
Period07-07-1107-07-13

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All Science Journal Classification (ASJC) codes

  • Computer Science(all)
  • Computer Networks and Communications
  • Electrical and Electronic Engineering

Cite this

Lin, W. S., Chen, M. F., & Chen, Y. Y. (2007). Understanding consumer search activity and online purchase intensions for improving the product recommendation search. In Proceedings - 6th IEEE/ACIS International Conference on Computer and Information Science, ICIS 2007; 1st IEEE/ACIS International Workshop on e-Activity, IWEA 2007 (pp. 1135-1140). [4276536] (Proceedings - 6th IEEE/ACIS International Conference on Computer and Information Science, ICIS 2007; 1st IEEE/ACIS International Workshop on e-Activity, IWEA 2007). https://doi.org/10.1109/ICIS.2007.189