Understanding social entrepreneurial intentions: Entrepreneurship education, academic major, and planned behaviors

Yu Yu Chang, Wisuwat Wannamakok

Research output: Chapter in Book/Report/Conference proceedingConference contribution

3 Citations (Scopus)

Abstract

This study draws upon the theory of planned behavior to empirically test a model which clarifies the relationships between attitude toward behavior, subjective norm, and perceived behavioral control and university students' social entrepreneurial intentions as well as revealing the moderating role of entrepreneurship education and academic major. Through multiple linear regression analysis, we tested our hypotheses on a sample of 832 college students (342 from three universities in Taiwan and 490 from four universities in Thailand). Results indicate that all aspects of the theory of planned behavior have a positive and significant impact on social entrepreneurial intentions. More interestingly, the positive effects of attitude toward behavior and perceived behavioral control on social entrepreneurship intention are strengthened when students attend entrepreneurship program at university and have a non-business major. On the basis of three-way interaction analysis, our findings suggest that college students' social entrepreneurship intention is at the highest level when non-business major students have favorable attitude towards behavior, perceive a strong behavioral control, and receive entrepreneurial education. This paper sheds new lights on the behavioral mechanisms that determine students' intention to engage in social enterprises. The theoretical contributions and practical implications for educational policy are discussed.

Original languageEnglish
Title of host publicationPICMET 2019 - Portland International Conference on Management of Engineering and Technology
Subtitle of host publicationTechnology Management in the World of Intelligent Systems, Proceedings
EditorsDundar F. Kocaoglu, Timothy R. Anderson, Dilek Cetindamar Kozanoglu, Kiyoshi Niwa, Harm-Jan Steenhuis
PublisherInstitute of Electrical and Electronics Engineers Inc.
ISBN (Electronic)9781890843403
DOIs
Publication statusPublished - 2019 Aug
Event2019 Portland International Conference on Management of Engineering and Technology, PICMET 2019 - Portland, United States
Duration: 2019 Aug 252019 Aug 29

Publication series

NamePICMET 2019 - Portland International Conference on Management of Engineering and Technology: Technology Management in the World of Intelligent Systems, Proceedings

Conference

Conference2019 Portland International Conference on Management of Engineering and Technology, PICMET 2019
Country/TerritoryUnited States
CityPortland
Period19-08-2519-08-29

All Science Journal Classification (ASJC) codes

  • Artificial Intelligence
  • Engineering (miscellaneous)
  • Computer Networks and Communications
  • Management Science and Operations Research
  • Management of Technology and Innovation
  • Organizational Behavior and Human Resource Management

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