TY - GEN
T1 - Understanding social entrepreneurial intentions
T2 - 2019 Portland International Conference on Management of Engineering and Technology, PICMET 2019
AU - Chang, Yu Yu
AU - Wannamakok, Wisuwat
N1 - Publisher Copyright:
© 2019 PICMET.
PY - 2019/8
Y1 - 2019/8
N2 - This study draws upon the theory of planned behavior to empirically test a model which clarifies the relationships between attitude toward behavior, subjective norm, and perceived behavioral control and university students' social entrepreneurial intentions as well as revealing the moderating role of entrepreneurship education and academic major. Through multiple linear regression analysis, we tested our hypotheses on a sample of 832 college students (342 from three universities in Taiwan and 490 from four universities in Thailand). Results indicate that all aspects of the theory of planned behavior have a positive and significant impact on social entrepreneurial intentions. More interestingly, the positive effects of attitude toward behavior and perceived behavioral control on social entrepreneurship intention are strengthened when students attend entrepreneurship program at university and have a non-business major. On the basis of three-way interaction analysis, our findings suggest that college students' social entrepreneurship intention is at the highest level when non-business major students have favorable attitude towards behavior, perceive a strong behavioral control, and receive entrepreneurial education. This paper sheds new lights on the behavioral mechanisms that determine students' intention to engage in social enterprises. The theoretical contributions and practical implications for educational policy are discussed.
AB - This study draws upon the theory of planned behavior to empirically test a model which clarifies the relationships between attitude toward behavior, subjective norm, and perceived behavioral control and university students' social entrepreneurial intentions as well as revealing the moderating role of entrepreneurship education and academic major. Through multiple linear regression analysis, we tested our hypotheses on a sample of 832 college students (342 from three universities in Taiwan and 490 from four universities in Thailand). Results indicate that all aspects of the theory of planned behavior have a positive and significant impact on social entrepreneurial intentions. More interestingly, the positive effects of attitude toward behavior and perceived behavioral control on social entrepreneurship intention are strengthened when students attend entrepreneurship program at university and have a non-business major. On the basis of three-way interaction analysis, our findings suggest that college students' social entrepreneurship intention is at the highest level when non-business major students have favorable attitude towards behavior, perceive a strong behavioral control, and receive entrepreneurial education. This paper sheds new lights on the behavioral mechanisms that determine students' intention to engage in social enterprises. The theoretical contributions and practical implications for educational policy are discussed.
UR - http://www.scopus.com/inward/record.url?scp=85075633318&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85075633318&partnerID=8YFLogxK
U2 - 10.23919/PICMET.2019.8893704
DO - 10.23919/PICMET.2019.8893704
M3 - Conference contribution
AN - SCOPUS:85075633318
T3 - PICMET 2019 - Portland International Conference on Management of Engineering and Technology: Technology Management in the World of Intelligent Systems, Proceedings
BT - PICMET 2019 - Portland International Conference on Management of Engineering and Technology
A2 - Kocaoglu, Dundar F.
A2 - Anderson, Timothy R.
A2 - Kozanoglu, Dilek Cetindamar
A2 - Niwa, Kiyoshi
A2 - Steenhuis, Harm-Jan
PB - Institute of Electrical and Electronics Engineers Inc.
Y2 - 25 August 2019 through 29 August 2019
ER -