Understanding tourist perspectives in creative tourism

Siow Kian Tan, Siow Hooi Tan, Ding Bang Luh, Shiann-Far Kung

Research output: Contribution to journalComment/debatepeer-review

19 Citations (Scopus)


This study explores the interactions of tourists with their surrounding socio-material factors at creative tourism sites in Taiwan. Creativity is generated through the interactions of tourists with the tutor, activity, or the environment; and there is a close relationship between individuals and these socio-material factors. However, how these factors interact has been understudied. Q-methodology was employed to uncover the various perspectives of tourists to determine the important factors that are concerned about when participating in creative activities. Three groups of tourists were identified: relaxers, sensation-seekers, and existential-type. Relaxers emphasize environmental issues and characteristics of the activity, sensation-seekers emphasize tutor-related issues, and existential-type tourists emphasize the characteristics of the activity itself.

Original languageEnglish
Pages (from-to)981-987
Number of pages7
JournalCurrent Issues in Tourism
Issue number10
Publication statusPublished - 2016 Aug 23

All Science Journal Classification (ASJC) codes

  • Geography, Planning and Development
  • Tourism, Leisure and Hospitality Management


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