Use of gray system theory in product-color planning

Shih-Wen Hsiao, Hung Cheng Tsai

Research output: Contribution to journalArticle

48 Citations (Scopus)

Abstract

A quantitative evaluation method for the CIE color-planning activity within the product design cycle is proposed in this article. The questionnaire-based process that is traditionally employed to obtain objective color psychology tends to be time-consuming. Accordingly, this study proposes the use of gray system theory to overcome this problem. In the CIE color system, colors are defined by three primary colors, R (red), G (green), and B (blue). Using these three principal hues with fixed equigap sequences to simulate specific basic color samples is an efficient means of investigating unicolor images on a personal computer. However, a gray relational generating operation can be used to simulate colors beyond these basic samples and to predict the corresponding membership values for semantic words. In addition, the gray clustering operation is introduced to predict the overall color image evaluation for multicolored products. The predicted evaluation results of the gray system theory and a back-propagation neural network are both compared with experimentally verified results. The results indicate that the gray forecasting model is the more effective means of predicting the image evaluation, and therefore, the method is adopted within the color-planning activity. Although this study takes the example of the Internet-aided color planning of a baby walker as a case study, the proposed method can also be used on other products.

Original languageEnglish
Pages (from-to)222-231
Number of pages10
JournalColor Research and Application
Volume29
Issue number3
DOIs
Publication statusPublished - 2004 Jun 1

Fingerprint

System theory
system theory
Color
Planning
planning
evaluation
product design
PC
baby
neural network
psychology
semantics
Internet
questionnaire
Values
Backpropagation
Product design
Personal computers
Semantics
Neural networks

All Science Journal Classification (ASJC) codes

  • Human Factors and Ergonomics
  • Chemistry(all)
  • Chemical Engineering(all)

Cite this

Hsiao, Shih-Wen ; Tsai, Hung Cheng. / Use of gray system theory in product-color planning. In: Color Research and Application. 2004 ; Vol. 29, No. 3. pp. 222-231.
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Use of gray system theory in product-color planning. / Hsiao, Shih-Wen; Tsai, Hung Cheng.

In: Color Research and Application, Vol. 29, No. 3, 01.06.2004, p. 222-231.

Research output: Contribution to journalArticle

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