Use of pirated compact discs on four college campuses: A perspective from theory of planned behavior

Li Chun Chiang, Ching Yuan Huang

Research output: Contribution to journalArticle

2 Citations (Scopus)

Abstract

The Theory of Planned Behavior was chosen as the framework, assuming that college students are rational decision makers seeking to maximize economic gains in purchasing compact discs. A questionnaire was given to 450 students from four college campuses in the Kaohsiung area of Taiwan. Analyses showed that the more positively rated the Behavioral Intention toward purchasing pirated music compact discs, the more likely the college students were to purchase them. Conversely, when Subjective Norms and Perceived Behavioral Control were higher, college students were less likely to make a purchase. Therefore, buying pirated compact discs was consistent with the premises for Attitude, Subjective Norms, and Behavioral Control.

Original languageEnglish
Pages (from-to)361-364
Number of pages4
JournalPsychological reports
Volume101
Issue number2
DOIs
Publication statusPublished - 2007 Oct

All Science Journal Classification (ASJC) codes

  • Psychology(all)

Fingerprint Dive into the research topics of 'Use of pirated compact discs on four college campuses: A perspective from theory of planned behavior'. Together they form a unique fingerprint.

  • Cite this