Using customer knowledge in designing electronic catalog

Chinho Lin, Chienwen Hong

Research output: Contribution to journalArticlepeer-review

43 Citations (Scopus)

Abstract

This study mines customer behavior to assist managers in developing better promotion and other relevant policies for a firm. The association rules of the relational database design are implemented in the mining system which provides electronic catalog designs and promotional policies. It provides marketing managers with a useful tool to rapidly search for valuable information based on customer transaction information. Thus, it enables marketing managers to rapidly establish marketing strategies to enhance sales and profit. It results in better sales for the firm a retail store mall.

Original languageEnglish
Pages (from-to)119-127
Number of pages9
JournalExpert Systems With Applications
Volume34
Issue number1
DOIs
Publication statusPublished - 2008 Jan 1

All Science Journal Classification (ASJC) codes

  • Engineering(all)
  • Computer Science Applications
  • Artificial Intelligence

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