TY - GEN
T1 - Using fuzzy Delphi method and fuzzy AHP for evaluation structure of the appeal of Taiwan's coastal wetlands ecotourism
AU - Lin, Chien Chi
AU - Chuang, Zsu-Hsin
PY - 2012/3/30
Y1 - 2012/3/30
N2 - Coastal wetlands are important resources. Many developed countries have actively promoted coastal wetlands ecotourism in order for the public to understand the importance of coastal wetlands. The key to the successful promotion of coastal wetlands ecotourism lies in finding out their appeal. In order to achieve this research purpose, this paper is divided into several stages. First, through literature review and expert interviews, coastal wetlands ecotourism related appeal candidate factors were collected. Then, through the Fuzzy Delphi Method, the important factors were filtered. Finally, through the Fuzzy Analytic Hierarchy Process, the relative weights of the related factors were estimated, and a hierarchical structure also can be established to evaluate appeal on coastal wetlands ecotourism.
AB - Coastal wetlands are important resources. Many developed countries have actively promoted coastal wetlands ecotourism in order for the public to understand the importance of coastal wetlands. The key to the successful promotion of coastal wetlands ecotourism lies in finding out their appeal. In order to achieve this research purpose, this paper is divided into several stages. First, through literature review and expert interviews, coastal wetlands ecotourism related appeal candidate factors were collected. Then, through the Fuzzy Delphi Method, the important factors were filtered. Finally, through the Fuzzy Analytic Hierarchy Process, the relative weights of the related factors were estimated, and a hierarchical structure also can be established to evaluate appeal on coastal wetlands ecotourism.
UR - http://www.scopus.com/inward/record.url?scp=84858982489&partnerID=8YFLogxK
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U2 - 10.1007/978-3-642-27966-9_48
DO - 10.1007/978-3-642-27966-9_48
M3 - Conference contribution
AN - SCOPUS:84858982489
SN - 9783642279652
T3 - Advances in Intelligent and Soft Computing
SP - 347
EP - 358
BT - Business, Economics, Financial Sciences, and Management
T2 - 2011 International Conference on Business, Economics, and Financial Sciences, Management, BEFM 2011
Y2 - 30 December 2011 through 31 December 2011
ER -
