Abstract
This study endeavors to examine the factors influencing consumers' intentions to purchase self-driving cars. The data collected from 174 respondents underwent analysis using the partial least squares technique. The findings reveal that relative advantage, compatibility, trialability, and observability significantly impact consumer attitudes. Additionally, consumer attitude, subjective norm, and perceived behavioral control were identified as significant influencers of the intention to purchase a self-driving car. Furthermore, achievement vanity was observed to moderate the effect of observability on consumer attitude. These results offer critical theoretical insights and practical implications for the adoption of self-driving cars.
Original language | English |
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Pages (from-to) | 1773-1792 |
Number of pages | 20 |
Journal | Managerial and Decision Economics |
Volume | 45 |
Issue number | 4 |
DOIs | |
Publication status | Published - 2024 Jun |
All Science Journal Classification (ASJC) codes
- Business and International Management
- Strategy and Management
- Management Science and Operations Research
- Management of Technology and Innovation