This study examines how satisfied experience enhance continuance intention of travel and navigation mobile application through the perceived value. It is proposed that user satisfaction stems from both utilitarian and hedonic value. Using a sample of 241 respondents and structural equation modeling, this study confirms that all aspect of perceived quality (information, system, service) enhances the perceived functionality of the app, while the sociability is the main determinant of the enjoyment perception. Both utilitarian and hedonic value are crucial in driving satisfaction, and eventually continuance intention of the apps. The findings are translated into practical implications and revenues for future research.
|Published - 2018
|29th Australasian Conference on Information Systems, ACIS 2018 - Sydney, Australia
Duration: 2018 Dec 3 → 2018 Dec 5
|29th Australasian Conference on Information Systems, ACIS 2018
|18-12-03 → 18-12-05
All Science Journal Classification (ASJC) codes
- Information Systems