What drives post adoption behavior in virtual traffic community: The role of utilitarian and hedonic values

Trang Nguyen, Jengchung Victor Chen

Research output: Contribution to conferencePaperpeer-review

Abstract

This study examines how satisfied experience enhance continuance intention of travel and navigation mobile application through the perceived value. It is proposed that user satisfaction stems from both utilitarian and hedonic value. Using a sample of 241 respondents and structural equation modeling, this study confirms that all aspect of perceived quality (information, system, service) enhances the perceived functionality of the app, while the sociability is the main determinant of the enjoyment perception. Both utilitarian and hedonic value are crucial in driving satisfaction, and eventually continuance intention of the apps. The findings are translated into practical implications and revenues for future research.

Original languageEnglish
DOIs
Publication statusPublished - 2018
Event29th Australasian Conference on Information Systems, ACIS 2018 - Sydney, Australia
Duration: 2018 Dec 32018 Dec 5

Conference

Conference29th Australasian Conference on Information Systems, ACIS 2018
CountryAustralia
CitySydney
Period18-12-0318-12-05

All Science Journal Classification (ASJC) codes

  • Information Systems

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