TY - CHAP
T1 - Young Drivers’ Preferences for Gamification Schemes Toward Safer Driving Behaviors
T2 - A Pilot Study
AU - Yen, Barbara T.H.
AU - Fu, Chiang
AU - Chiou, Yu Chiun
N1 - Funding Information:
The author(s) disclosed receipt of the following financial support for the research, authorship, and/or publication of this article: This study was partially sponsored by the Ministry of Science and Technology, ROC, under contract number 105-2221-E-009-049-MY3, MOST108-2218-E-009-061. The survey for this study was conducted when the corresponding author was a Lecturer in the School of Engineering and Built Environment at Griffith University, Queensland.
Funding Information:
The author(s) disclosed receipt of the following financial support for the research, authorship, and/or publication of this article: This study was partially sponsored by the Ministry of Science and Technology, ROC, under contract number 105-2221-E-009-049-MY3, MOST108-2218-E-009 -061. The survey for this study was conducted when the corresponding author was a Lecturer in the School of Engineering and Built Environment at Griffith University, Queensland.
Publisher Copyright:
© National Academy of Sciences: Transportation Research Board 2022.
PY - 2022/8
Y1 - 2022/8
N2 - Young drivers are over-represented in motor vehicle crashes, and how to improve the risky behaviors of young drivers has been a critical issue around the world. In contrast to penalty programs to improve safety, incentive programs are usually less controversial and more politically feasible. This study used a stated preference survey to investigate the preferences of young drivers for four incentive programs, including two gamified schemes, an insurance fee discount scheme, and a license fee discount scheme, and how these programs may change driving behaviors. A pilot study was conducted on 500 young drivers in Queensland, Australia. The estimation results using a latent class logit model showed the sample of young drivers could be naturally categorized into three groups with more or less equal preference for each scheme. Less than 5% of young drivers were not interested in joining any one of these schemes, suggesting that most of the sample of young drivers could be motivated in the future to have better driving behavior via one of these incentive schemes.
AB - Young drivers are over-represented in motor vehicle crashes, and how to improve the risky behaviors of young drivers has been a critical issue around the world. In contrast to penalty programs to improve safety, incentive programs are usually less controversial and more politically feasible. This study used a stated preference survey to investigate the preferences of young drivers for four incentive programs, including two gamified schemes, an insurance fee discount scheme, and a license fee discount scheme, and how these programs may change driving behaviors. A pilot study was conducted on 500 young drivers in Queensland, Australia. The estimation results using a latent class logit model showed the sample of young drivers could be naturally categorized into three groups with more or less equal preference for each scheme. Less than 5% of young drivers were not interested in joining any one of these schemes, suggesting that most of the sample of young drivers could be motivated in the future to have better driving behavior via one of these incentive schemes.
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U2 - 10.1177/03611981221083300
DO - 10.1177/03611981221083300
M3 - Chapter
AN - SCOPUS:85136217419
VL - 2676
T3 - Transportation Research Record
SP - 279
EP - 291
BT - Transportation Research Record
PB - SAGE Publications Ltd
ER -