以實驗方法探究Facebook使用者對於廣告宣傳之接受意願:以真實自我一致性與理想自我一致性為基礎

Translated title of the thesis: An Experimental Study on Facebook Users' willingness to accept advertising: Based on Actual self-congruity and Ideal congruity
  • 徐 維駿

Student thesis: Master's Thesis

Abstract

Date of Award2017 Jun 28
Original languageChinese
SupervisorWei-Tsong Wang (Supervisor)

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