以服務創新觀點探討與使用者的價值共創:以WhosCall-APP為例

  • 紹宇 林

Student thesis: Master's Thesis

Abstract

In recent years, the service was supplied by enterprise getting more and more. APP’s need and opportunity from people are driven by the growing of mobile devices. The manufacturer also hopes can achieve the new service concept through new service delivery system and new client interface. The research tries to discuss APP start-up company – Gogolook in the way of qualitative research, case study and depth interview. Our question is how they update their service system and service concept to co-create high level service value
It has been a long time that many scholars had a discussion it is suitable to apply the user involvement in industry. Although the theory has the advantage about close to the market and manage customer diversity, but also has shortcoming about to consume addition funds and the user inability to express. The past research showed that the future research needs to discuss more case. Therefore,the research combines user involvement and service dominant logic to analyze the success key of the case company, and discuss the relationship between user involvement and software revision.
The research result found out that the case company arranges the consumer opinion into table for the purpose to be convenient to classify and filter the voice from consumers. The research found that they have three different movements to handle consumer voice: solve a need, accept suggestion and find the context to get the different ends
Date of Award2013
Original languageChinese
SupervisorHsin-Hui Chou (Supervisor)

Cite this

以服務創新觀點探討與使用者的價值共創:以WhosCall-APP為例
林, 紹. (Author). 2013

Student thesis: Master's Thesis