以遊戲化、顧客旅程、顧客體驗來探討電子商務營運成功之探索性研究-以蝦皮公司為例

Translated title of the thesis: An Exploratory Study of Gamification, Customer Journey, Customer Experience in Electronic Commerce: A Case Study of Shopee
  • 沂屏 仲

Student thesis: Master's Thesis

Abstract

Date of Award2018 Jul 20
Original languageChinese
SupervisorHsin-Hui Chou (Supervisor)

Cite this

以遊戲化、顧客旅程、顧客體驗來探討電子商務營運成功之探索性研究-以蝦皮公司為例
仲, 沂. (Author). 2018 Jul 20

Student thesis: Master's Thesis