以關係張力觀點探討關係黑暗面:以廣告主-代理商之互動關係為例

Translated title of the thesis: Exploring the Dark Side of Relationship from a Relationship Tensions Based View: The Case of a Client-Agent Interaction
  • 明遠 吳

Student thesis: Master's Thesis

Abstract

Recently, the corporation has faced more competition and start to co-create the value with partners to enhance the competitiveness. Nevertheless, academia and practicians has found that although some of enterprise acquired value in the relationship, but others has failed even paid vast amount of loss. Hence, some of academia doubt there’s a factor hiding in the relationship which will lead the relationship disrupted. Scilicet, this is the construct of the dark side of relationship.
To probe into above-mentioned two reason, this paper using case study method and Relationship Tensions Based View which compared with the other theory is more structural to research, and choose the relationship of Client-Agency to be research object to find out How does unbalanced tension led the dark side occurred, What factor will bring the dark side except unbalanced tension, and How to solve it.
The finding suggests that unbalanced tension could lead the dark side by the behavior which mentioned below. First, offer the improper request, and the other one accepted. Second, doubt the opposite side comes out the opportunistic behavior, and let the decision lose the objective. Third, when one side over expected and rely on the other side, they will become easily to complain for simply thing. Fourth, one side can neither refuse the other side’s require nor satisfy them. The last one, due to the different personality of the leader and the organization culture, both sides can hardly understand each other’s behavior.
Except unbalanced tension, the dark side relationship could lead by the management problem. First of all, the message cannot be distribute between two parties smoothly. Next, one side is lack of the ability to exam the mistake. Third,
one side is short of expertise or knowledge. Finally, one side always satisfied the other side’s improper request.
The primary strategy to decline the negative influence of the dark side of relationship are to express the opinion tactfully, contact the other side frequently, prepare before the other side asking, and let them feel the energy of innovation continuously.
Date of Award2013
Original languageChinese
SupervisorHsin-Hui Chou (Supervisor)

Cite this

以關係張力觀點探討關係黑暗面:以廣告主-代理商之互動關係為例
吳, 明. (Author). 2013

Student thesis: Master's Thesis