偶發負面事件下品牌關係品質之研究-以全聯品牌粉絲專頁為例

Translated title of the thesis: The study of Brand Relationship Quality in occasional negative events- A case of PXmart fan page
  • 鍾 念蓁

Student thesis: Master's Thesis

Abstract

Date of Award2017 Jun 21
Original languageChinese
SupervisorYao-Chuan Tsai (Supervisor)

Cite this

偶發負面事件下品牌關係品質之研究-以全聯品牌粉絲專頁為例
念蓁, 鍾. (Author). 2017 Jun 21

Student thesis: Master's Thesis