價格與產量競爭的心智差異

Translated title of the thesis: The Mental Difference Between Price and Quantity Competition
  • 陳 明丞

Student thesis: Master's Thesis

Abstract

Theoretically, the firms' reaction functions are positively and negatively dependent on the opponent’s strategy respectively during price competition and quantity competition. Thus, the current fMRI experiment aims to investigate the difference in mental processes during these strategic interactions. Behaviorally participants' strategic dependencies are consistent with theoretical predictions despite a better performance in price than in quantity competition. Moreover, they are more capable of making necessary adjustments in strategy during price competition while more reliant on learning from past feedback in quantity competition. The insula, the dorsal anterior cingulate cortex, and the caudate were more active in price competition than in quantity competition, hinting a more intuitive decision process while the posterior cingulate cortex, the medial frontal cortex, and the angular gyrus showed the opposite pattern. Besides, the activations in the dorsolateral prefrontal cortex showed positive/negative correlation with the opponent’s strategy in price/quantity competition. In conclusion, the price competition and the quantity competition provided different decision behavior and mental processes.

Date of Award2021
Original languageChinese (Traditional)
SupervisorMing-Hung Weng (Supervisor)

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