品牌延伸產品之品牌知名度與品牌配適度對消費者購買意願之影響-以Caf?&Meal MUJI為例

Translated title of the thesis: The Influence Of Brand Awareness And Perceived Fit On Purchase Intentions-A Case Of MUJI Brand Extension Product
  • 顏 祺恩

Student thesis: Master's Thesis

Abstract

Date of Award2017 Jun 19
Original languageChinese
SupervisorYao-Chuan Tsai (Supervisor)

Cite this

品牌延伸產品之品牌知名度與品牌配適度對消費者購買意願之影響-以Caf?&Meal MUJI為例
祺恩, 顏. (Author). 2017 Jun 19

Student thesis: Master's Thesis