品牌形象、產品保證與網路口碑對消費者購買意願的影響-以開架式面膜與專櫃面膜為例

Translated title of the thesis: The Effects of Brand Image Product Warranty and Electronic Word-of-mouth on Consumers Purchase Intention-A Study of Open-shelf Mask and Counter Mask
  • 羅 雅仁

Student thesis: Master's Thesis

Abstract

Date of Award2017 Jul 3
Original languageChinese
SupervisorChing Ying Huang (Supervisor)

Cite this

品牌形象、產品保證與網路口碑對消費者購買意願的影響-以開架式面膜與專櫃面膜為例
雅仁, 羅. (Author). 2017 Jul 3

Student thesis: Master's Thesis