品牌經驗、顧客品牌參與、品牌情感對消費者品牌忠誠度影響之研究-以快速時尚產業為例

Translated title of the thesis: The Impact of Brand Experience Customer Brand Engagement and Brand Affect on Brand Loyalty:A Case of the Fast Fashion Industry
  • 林 駿衛

Student thesis: Master's Thesis

Abstract

Date of Award2017 Jun 28
Original languageChinese
SupervisorChing Ying Huang (Supervisor)

Cite this

品牌經驗、顧客品牌參與、品牌情感對消費者品牌忠誠度影響之研究-以快速時尚產業為例
駿衛, 林. (Author). 2017 Jun 28

Student thesis: Master's Thesis