品牌經驗、顧客品牌參與、品牌情感對消費者品牌忠誠度影響之研究-以快速時尚產業為例

Translated title of the thesis: The Impact of Brand Experience Customer Brand Engagement and Brand Affect on Brand Loyalty:A Case of the Fast Fashion Industry
  • 林 駿衛

Student thesis: Master's Thesis

Date of Award2017 Jun 28
Original languageChinese
SupervisorHsien-Ta Li (Supervisor)

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