應用Push-Pull-Mooring理論探討虛實通路之轉換意圖:以食品業為例

Translated title of the thesis: Using PPM Theory to Investigate Transformation Intention of Online and Offline Channels:Taking Food Industries as an Example
  • 盧 丁嘉

Student thesis: Master's Thesis

Abstract

Date of Award2018 Sep 6
Original languageChinese
SupervisorHsin-Hsin Chang (Supervisor)

Cite this

應用Push-Pull-Mooring理論探討虛實通路之轉換意圖:以食品業為例
丁嘉, 盧. (Author). 2018 Sep 6

Student thesis: Master's Thesis