應用Push-Pull-Mooring理論探討虛實通路之轉換意圖：以食品業為例

Translated title of the thesis: Using PPM Theory to Investigate Transformation Intention of Online and Offline Channels:Taking Food Industries as an Example
  • 盧 丁嘉

Student thesis: Master's Thesis

Date of Award2018 Sept 6
Original languageChinese
SupervisorHsin-Hsin Chang (Supervisor)

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