探究顧客旅程、顧客參與、口碑傳播關聯之質量混合研究

Translated title of the thesis: A study of the association between customer journey customer engagement and word-of-mouth communication-A mixed approach investigation
  • 張 俊杰

Student thesis: Master's Thesis

Abstract

Date of Award2017 Jun 12
Original languageChinese
SupervisorHsin-Hui Chou (Supervisor)

Cite this

探究顧客旅程、顧客參與、口碑傳播關聯之質量混合研究
俊杰, 張. (Author). 2017 Jun 12

Student thesis: Master's Thesis