探討原生廣告揭露訊息的形式與其對原生廣告之影響:以說服知識模型與認知失調理論為基礎

Translated title of the thesis: Explore the Forms of Disclosures and their effects on Native Advertising: Based on Persuasion Knowledge Model and Cognitive Dissonance Theory
  • 林 家瑋

Student thesis: Master's Thesis

Abstract

Date of Award2018 Jul 31
Original languageChinese
SupervisorWei-Tsong Wang (Supervisor)

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