探討品牌活化策略、知覺價值、品牌形象與購買意願之影響:以A牌蕃茄汁為例

Translated title of the thesis: Exploring The Influence of Brand Revitalization Perceived Value Brand Image and Purchase Intention: An Example of A Tomato Juice
  • 丁 富中

Student thesis: Master's Thesis

Abstract

Date of Award2017 Aug 29
Original languageChinese
SupervisorHuei-Ting Tsai (Supervisor)

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