探討體驗店之體驗媒介對體驗價值、品牌偏好、購買意願之影響

Translated title of the thesis: The Impacts of Experiential Providers on Experiential Value Brand Preference and Purchase Intention in Experience Store
  • 盧 嘉翎

Student thesis: Master's Thesis

Abstract

Date of Award2017 Jan 16
Original languageChinese
SupervisorDung-Chun Tsai (Supervisor)

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