網路特性、促銷與衝動性特質對網路購物之衝動性購買意圖的影響

Translated title of the thesis: The impacts of Website Characteristics Promotions and Impulsiveness on Online Shopping Impulse Buying
  • 邱 楷雯

Student thesis: Master's Thesis

Abstract

Date of Award2017 Jul 12
Original languageChinese
SupervisorDung-Chun Tsai (Supervisor)

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