AbstractSince 1993, elderly population (aged over 65) has rapidly increased in Taiwan. Providing sufficient and proper housing units is considered as the priority. Studies identified that older people’s housing needs will become more diverse in the future and housing developments will be one of the prosperous industries. In Response to the actually demand for social movement and elderly families, both public and private sector has been provided housing units for elderly in Taiwan since 1990s. The Ministry of Internal Affairs initiated a program that promoted private participation in community development for the elderly in 2004, but it was failed without any successful project and had to terminate the program by 2008. For the private sector, more than a dozen of residential unit developments are mostly located in Taipei due to the highest density of elderly population distribution. However, the overall average occupancy rate is less than 70%. Clearly, there are some doubts and questions regarding whether the existing senior housing supply could meet the actual demand. Before clarifying the potential demand of senior housing market and reasons for its failure, it will be risky to promote any large-scale apartment project for elderly in Taiwan.
Therefore, this study will start from a thorough literature review intending to analyze possible reasons for low occupancy rate of existing senior housing in Taipei from Consumer behavior. To further identify the major constraints for meeting the housing demand of elderly, questionnaire for potential consumers the middle-aged and senior people whose age over 50 and the level of urbanization and academic degrees higher and live in the metropolitan area will be conducted. Collecting data by questionnaire and using quantity methodology of Chi-square test and Cross Analysis to understand the factors that affect potential consumers to choose senior housing. By predicting the potential demand of senior housing community, the final part of the paper could expect to offer recommendations for future development projects.
|Date of Award||2012|
|Supervisor||Tzu-Yuan Chao (Supervisor)|