體驗行銷對消費者知覺價值與購買意願之影響－以星巴克與Cama咖啡為例

Translated title of the thesis: The Influence of Experiential Marketing on Consumer's Perceived Value and Purchase Intention-An Example of Starbucks and Cama coffee
  • 陳 執中

Student thesis: Master's Thesis

Date of Award2017 Jul 25
Original languageChinese
SupervisorChing Ying Huang (Supervisor)

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