A Pet Dealers' Inter-organizational Coopetitive Relationship -A Case Study of Company X

  • 鍾 雅琴

Student thesis: Doctoral Thesis


According to the statistics of the Animal Protection Information Network of the Executive Yuan's COA Taiwan has raised an average of 1 pet per 5 households in 2005 By 2015 an average of 1 pet is kept for every 3 households As a result the popularity of pets has become Very high The concept of people's pets has changed drastically and the concept of people keeping pets has changed dramatically Pets are no longer only used as animals but they are upgraded into a family People care and care for pets just like taking care of children The road is developed When people buy pet-related goods they pay more attention to brand and quality For these children they are willing to pay more money and time than before As the pet market has become larger pet-related personnel have increased competition has robbed the business and the market has increased How do pet dealer operators maintain a stable market in this volatile pet industry? Niche a stable income model is a research question that this study wants to explore in depth Because of the fierce competition it is the angle of continuing to maintain competition It has always been confidential and anti-spy is always in a tight state and the competition is in the end? Or with the ideas put forward by some small and medium-sized enterprises the cooperation force is great "co-mining the enemy and attacking the main enemy" and even the value of the most enterprises responding in recent years creating a turn and working together to turn the interests Double growth How do pet dealers continue to compete with each other in this saturated pet market? Or cooperation? Or is it a state of competition and cooperation? If the competition is broken how should the company respond?
Date of Award2019
Original languageEnglish
SupervisorShih-Chieh Fang (Supervisor)

Cite this